Reichheld; the one writer you need to know Outline

Reichheld; the one writer you need to know - Outline Example In that regard, the researcher intends to identify whether the works of Reichheld bear meaning or they are simply works of a marketer. This paper would contain an assessment of one of Reichheld’s articles in regards to a study he conducted, and relate this to academic literature relevant to marketing. The Bain and Companys loyalty practice is founded by Fred Reichheld. The loyalty practice is designed to assist firms in attaining their organizational objectives and producing sustainable outcomes which can be achieved through an enhanced consumer and employee loyalty. Reichheld joined the company in 1978, whose duties encompass leadership activities, mainly concerning the context of Vompensation and Nominating and Management committees across the globe. He eventually became the first Bain fellow of the company in 1999. Being a Bain fellowed allowed him to delve into research and writing while being employed in the firm. In line with Reichhelds work, he was able to associate the connection between loyalty and profit through studying retention on the end of the customers and employees (Reichheld, 2011). He is also known as the author of bestselling books with the Harvard Business Review Press, which are as follows: (1) The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value; (2) Loyalty Rules! How Todays Leaders Build Lasting Relationships; and (3) The Ultimate Question. Some of his works include the NetPromoter framework, which was introduced in his book "The Ultimate Question". The NetPromoter framework has been utilized by various large corporations, which includes General Electric, Apple and American Express, to name a few. Apart from being an author, Reichheld is also a renowned speaker among various major business forums. In fact, Reichheld has been awarded as one of the 25 most influential consultants by the Consulting magazine in the survey they have processed in

Pot Holes Everywhere Essay Example | Topics and Well Written Essays - 250 words

Pot Holes Everywhere - Essay Example This is because they have the infrastructure and the capacity. However, the benefits and cost implications for this company is not stated. The relationship between the companies DelDot the Ministry of Transport is not explicit. The proposed solution is an ideal solution to the problem according to how it has been presented in the executive summary. However, it has not stated how the app will be picking up new potholes and updates them to the system. This may be a great danger because users may not be keen on potholes as they depend on the app. The other challenge is what if there are many potholes at a given location that cannot be captured in the system. This project is not feasible because of the technology involved. It is not also feasible because weather patterns changes and results into potholes frequently; capturing each and every pothole is a challenge. There are areas that there is poor internet reception. How will they resolve the problem? The market aspect is also a challenge, if the transport department does not approve the app by DelDot will not have the market. They may also design their own app. Generally, this executive summary desires a lot. The summary is well written but the technology is not well written. Carabello, Blase A., and FAHA Kanu Chatterjee. "ACC/AHA 2006 practice guidelines for the management of patients with valvular heart disease: executive summary."  Journal of the American College of Cardiology  48.3